O2O Service Pilot — QR Self-Service Funnel

3-branch QR migration to SCB Easy Service Center · in-scope: Transfer · Bill Payment · Account Opening
Window 17–21 Jun 2026 (5 days)
Go-live 17 Jun 2026
Retail Segment · OmniX

Conversion funnel — eligible visit to completed self-service

Branch performance

Branch Eligible Offered Scanned Success Scan rate Conversion

By transaction type — eligible volume

QR engagement by touchpoint

Counts here are actual customer QR scans captured by the system. These may exceed staff-logged scans, since not every scan is recorded manually at the counter.

Daily trend

Eligible Scanned Success

Pilot rate vs baseline daily average

Baseline = average in-scope counter transactions per day (Chart1 G8:J11). Bars compare the pilot's daily rate — eligible logged and migrated to digital — against that baseline. Same scale across branches.
Baseline avg/day Pilot eligible/day Migrated/day

Read-out

    Customer / staff feedback

    Verbatim customer and staff comments logged at the branches. Source: Feedback sheet.
    No feedback logged this period. No customer or staff comments were recorded in the Feedback sheet for this window.